For Sellers
For Business Owners
If you own an asset-light business — a franchise system, a multi-unit operation, or a service company with recurring revenue — and you're thinking about what comes next, Cundiff Capital may be the right conversation to have. We work with founders at every stage of that decision, from early exploration to active process.
- 1
Initial conversation
A confidential 30-minute call to understand your business, your timeline, and what a successful outcome looks like for you. No pressure. No obligation.
- 2
Preliminary review
Basic financials and a handful of targeted questions. If there's a fit, we move quickly — you won't wait weeks for a response.
- 3
Letter of Intent
A clear, straightforward LOI with a defined price range, structure, and exclusivity period. No games on valuation.
- 4
Due diligence
A focused 60-day process. We know what matters in asset-light businesses and we don't waste your time on irrelevant requests.
- 5
Close and transition
A seller transition structure that works for you and your team. Protecting your people and your legacy is part of every deal we do.
For Intermediaries
For M&A Advisors and Business Brokers
Cundiff Capital is an active buyer. We work with advisors who represent founder-owned asset-light businesses across the spectrum — franchise systems, multi-unit operators, and service companies with recurring revenue. If you have a client beginning to think about succession, we welcome introductions at any stage.
Clear criteria, flexible structure
We know what we look for — and we're direct about fit. No wasted time on businesses that don't qualify.
Capital infrastructure
We partner with institutional equity providers on a deal-by-deal basis and engage them early — so financing keeps pace with the deal instead of holding it up.
Fast decisions
Preliminary indication of interest within 5 business days of receiving a CIM for qualifying businesses.
Relationship-oriented
We build long-term relationships with advisors. A deal that doesn't close today may be the right fit in 12 months.
Please indicate “M&A Advisor or Broker” in your message.
For Capital Partners
Our Capital Approach
Cundiff Capital operates as an independent sponsor — we identify and lead each acquisition, then raise the equity to fund it deal-by-deal through institutional partners.
This gives us flexibility a traditional fund doesn't have: we can pursue businesses below typical institutional minimum check sizes, move without fund-committee delays, and give sellers a direct, personal process. Because we engage our equity partners early, funding moves in step with diligence rather than after it.
We actively build relationships with family offices, institutional equity providers, and private credit partners focused on lower-middle-market, asset-light businesses — and we welcome those conversations.